Hi, I’m . Julia
Branding
Results-Driven
E-commerce Design
Data-Driven
Agile Development
On-boarding Flow
B2B
Developer
Sales
Mkt. Team
I’m a results-driven product designer.
I bridge data and storytelling to deliver measurable UX outcomes.
I work with:
PM
Clients
“
What truly impressed me about Julia wasn't just her professional expertise - she consistently offers both long-term design solutions and quick fixes - but also her passion for her profession and our product. I can feel that she genuinely believes our product can capture a larger market share.
”
Work Experience
3 Years
Product Designer | EMW3
March 2023- Present
An Agency Helping Clients Design, Develop & Iterate E-commerce Websites
FurryTail E-commerce site (Redesign)
Increased conversion rate by 91% (quarterly)，and drove 40x quarterly sales growth by collaborating with a cross-functional team to re-design and launch the E-commerce website from 0 to 1.
Reframed a more precise and cohesive branding & design strategy across all channels (social media, email & website) by proactively initiating and conducting comprehensive user research.
RenoEra Cabinets E-commerce site (Redesign)
Reduced drop rates by 34% by streamlining the leads generation flow
Accelerated asset uploading time by 80% by leading a 5-person team to complete 4000+ assets in 3 working days
Major Fitness E-commerce Website (Daily revenue up to $1M)
Boosted begin checkout rates by 11% (weekly) by redesigning the cart page for better price transparency and clearer information
Increased holiday revenue by 152% (compared to last year same period) by designing a Christmas sale landing page that improved conversion rates by 10%
Launched a new product to become the highest revenue-generating item by designing targeted new product release landing pages
Petlibro E-commerce Website (Market leader in pet water dispenser)
Improved complete checkout rates by around 15% by planning, designing, and implementing 3 rounds of A/B testing to optimize PR section placement on homepage
*All the numbers have been rounded up.
Product Designer | Tencent
Feb 2021 - July 2021
Secured 2 new clients and generated $600,000 in annual revenue by shipping Traffic Status V1.1 SaaS system and designing a customization feature that allowed operators to tailor metrics within their specific workflows
Expanded product accessibility by launching the Traffic Status mobile version from 0 to 1, enabling operators to rapidly report real-time traffic conditions and accidents in complex scenarios
*All the numbers have been rounded up.
Education
Harvard University
Sept. 2020 - March 2023
Master of Landscape Architecture in Urban Design
Relevant Courses:
Product Management; CS50; Design Studios (3); Impact by Design; Interfaces Design;
Massachusetts Insititute of Technology
Sept. 2020 - March 2023
Cross-Registration Student
Relevant Courses:
B2B Marketing; Digital Marketing; Product & Service Design in the Internet Age;
Harbin Institute of Technology
Sept. 2014 - June 2019
BA in Landscape Architecture
UC Berkeley
Jan. 2016 - May. 2016
Exchange Student