Questionnaire Redesign | 1-week project
Reduce Drop Rates | Increase Subscription Rates
PART 2: IDEATION
How might we increase subscriptions by convincing users that Reframe will help them develop a healthy relationship with alcohol, through a hopeful, supportive and fun journey
IDENTIFY THE DESIGN ELEMENTS
That Can Indicate: Predictable and Shortest journey.
Irrelevant with the branding
Use liquid to show the progress
1st Draft
2nd Draft
Final Draft
Use sun phase to reflect the progress
Irrelevant with the branding
A fun, inspiring and hopeful journey
Opening Sun
Sun Phase
Icon
Alcohol
DESIGN ELEMENTS
Predictable and Shortest journey.
Positive branding.
“Happy to finish”
PART 3: THE DESIGN
Integrate design elements systematically into the interface
RESTRUCTURE
THE SURVEY
“Sounds helpful.”
Reflect the back
What does your typical week look like?
Did you feel regret after consuming a drink
What are the reasons you drink?
Why do you want to change your drinking habit?
I want to cut to______drinks
Reframers noted a 70% decrease in their drinking after 3 months of using this app.
Emotional status
when answering questions:
Reflect the helpless situation
Dig into the root
Envision the future
Set goals
Show that most users reach their goals.
“Sounds helpful.”
Reflect the back
Indicate a sunny trip when answering the questions
Reflect the helpless situation
Dig into the root
Envision the future
Set goals
Show that most users reach their goals.
Why do you want to change your drinking habit?
4/5 (Select up to three)
Improve my health and wellness
Get better sleep
Save money
Improve relationships with others
Lose weight
To feel better about myself
Next
9:41
5/5
With reframe, you can achieve that in weeks
9
7
5
3
1
1
3
6
9
Drinks
Weeks
I want to cut down to drink
1
6
Check out my plan
9:41
What are the reasons you drink? (Select up to three)
3/5 (Select up to three)
To relax
To have fun / socialize
When I’m bored
To escape stress or worry
When I’m angry
When I’m sad / upset
Next
9:41
I will have
which will cost:
$30
drinks
What does your typical week look like?
1/5
Next
9:41
Did you feel regret after consuming a drink?
2/5
Always
Somewhat often
Often
Never
Next
9:41
Reframers noted a 70% decrease in their drinking after 3 months of using this app.
9:41
Creating your customized plan
INTEGRATE DESIGN ELEMENTS
Predictable and Shortest journey
Positive branding
Before
tired of answering 20 “shallow and unprofessional” questions
THE SURVEY DESIGN
“Happy to finish”
SURVEY RESULT DESIGN
“Strong and hopeful”
“Sounds helpful.”
Use “alcohol graphic” to uncover the hopeful journey
Free personal coaching and zoom meeting every day
Neuroscience-based daily tasks to dig into the root
Supported by other 2,000,000 Reframers
Evidence-based courses and workshops everyday
9:41
That’s amazing
Free personal coaching and zoom meeting every day
Neuroscience-based daily tasks to dig into the root
Supported by other 2,000,000 Reframers
Evidence-based courses and workshops everyday
9:41
That’s amazing
Julia’s Plan:
Let’s reframe our mindset via:
Live personal supports
Share thoughts with personal coaches via live meetings.
Customized daily exercise
Have a customized daily exercise to reframe our mindset
Private community
Build strong mentor supports through forum and private groups
Evidence-based tools
Enjoy live courses, meditation and workshops everyday
See detailed plan
9:41
Hi Julia. Within a year
Reframe will help you:
SAVE
$ 1030.00
EMPATY CALORIES
47,736
ADD DEEP SLEEP CYCLES
1,825
Cut back drinking
Improve your relationship
Optimize health and wellness
Next
9:41
Free personal coaching and zoom meeting every day
Neuroscience-based daily tasks to dig into the root
Supported by other 2,000,000 Reframers
Evidence-based courses and workshops everyday
9:41
That’s amazing
Free personal coaching and zoom meeting every day
Neuroscience-based daily tasks to dig into the root
Supported by other 2,000,000 Reframers
Evidence-based courses and workshops everyday
9:41
That’s amazing
INTEGRATE DESIGN ELEMENTS
Uncovering the true value of Reframe
Positive and hopeful journey
“Strong and hopeful”
“Sounds helpful.”
“Strong and helpful”
SURVEY RESULT DESIGN
Before
PAYMENT DESIGN
“Time to change.”
“Sounds helpful.”
Uncover the true value of Reframe:
It is not a app recording daily behavior, it is a product Digging into why people drink and Reframe mindsets.
Show why Reframe worth the money:
Coaching & Live meeting & Workshop
THE STRATEGY:
“Time to change.”
“Sounds helpful.”
Before
THE PAYMENT DESIGN
“Time to change.”
Why is it so expensive for a “habit forming” app?
Not the end...
REFLECTION
What I will do if I have more time...
Explore more: what kinds of character/figure can convey the value of Reframe?
Embed the character with other pages besides onboarding.
Polish the anime face.
Texts in the Customization Plan.
Learn more about Reframe and understand how to convince users about Reframe’s value.
“Strong and hopeful”
